Paper Details
| Title | How Corporate Social Responsibility Helps Highlighting a Firm’s Reputation |
|---|---|
| Author | Mukhtar Ahmad, Doa Naqvi |
| Abstract | This study examines how consumers view a company's reputation about its perceived corporate social responsibility (CSR). It investigates how purchasing intention, brand image, and brand loyalty act as mediators. A structured questionnaire with Likert scales for important variables was used to gather data using a quantitative technique. To evaluate the correlations and differences between the variables, the investigation used ANOVA and t-tests. These insights underscore the strategic importance of CSR initiatives in fostering favorable consumer perceptions and strengthening firm reputation. |
| Keywords | Corporate Social Responsibility, Purchase Intention, Brand Image, Brand Loyalty. |
| Page Number | 1-10 |
| DOI |
View DOI DOI: 10.33804/IJSRI.2021.01.01.https://doi.org/10.5281/zenodo.14904124, |
| Date of Publication | 2024-03-24 |
| Download | Download |